Artisan Lifestyle Brand
Where Moradabad's generational craft heritage meets contemporary lifestyle design. Minaz brings the artisan's precision and soul into premium home décor and personal accessories for the modern Indian household.
Brand Story
Minaz was born from a simple observation: India's finest craft traditions — particularly the metalworking legacy of Moradabad — were being underrepresented in the premium lifestyle segment. The artisans who spend decades perfecting their skills deserved a brand worthy of their craft.
The name Minaz — evoking elegance, femininity, and refined aesthetics — reflects our commitment to creating lifestyle products that are not merely functional, but emotionally resonant. Every Minaz piece carries the fingerprints of skilled hands and the vision of contemporary design.
"Every Minaz piece is a dialogue between the craftsman's hand and the designer's vision — two languages, one expression."
Product Portfolio
Minaz spans premium lifestyle categories, each product line developed with the same rigour of design, material selection, and craft quality.
Vases, bowls, candle stands, and statement pieces for the curated home.
Handcrafted statement and everyday jewellery, inspired by Indian motifs.
Curated gift sets and bespoke pieces for corporate and personal gifting occasions.
Handbags, cosmetic accessories, and personal lifestyle pieces in premium materials.
Why Minaz
Every Minaz product draws from Moradabad's centuries-old metalworking tradition, refined by master artisans who have inherited their skill across generations.
Traditional craft techniques are reinterpreted through a modern design lens — creating products that feel both deeply rooted and refreshingly current.
We work exclusively with premium materials — brass, copper, silver alloys, and sustainable textiles — subjected to rigorous quality checks at every stage of production.
Backed by Dhaatu's manufacturing infrastructure, Minaz maintains complete visibility and control from raw material sourcing to finished product.
Minaz operates through curated retail partnerships and a growing D2C presence, ensuring a consistent brand experience across every touchpoint.
Every Minaz product is packaged with the same attention to detail as its design — because the unboxing experience is part of the product.
Partner With Minaz
We welcome enquiries from retail partners, gift curators, wedding planners, and corporate gifting buyers.